Reviewed · EAST MADEIRA TOURS
Go East Tour – Madeira Island Excursion
Madeira’s east packs mountain views, old villages, forest, and coast into one long day. This tour handles the winding roads and timing for you, with stops at Pico do Arieiro and the famous houses of Santana. You also get a useful first look at how the island’s dramatic terrain fits together.
I like the central Funchal pickup and the small maximum group of 18. I also like the range of stops: you move from high mountain scenery to trout ponds, sea cliffs, and Madeira’s oldest town. The main drawback is pace. Some stops last only 15 or 20 minutes, while the 90-minute lunch break in Santana may feel long if you finish eating quickly.
Key points to know before booking
- Pico do Arieiro begins the day with Madeira’s big mountain views, although weather or road problems can affect access.
- Santana gets the longest stop, with time for lunch and a look at its distinctive triangular homes.
- Guide Luis has earned praise for confident driving and clear commentary, useful on Madeira’s narrow, curving roads.
- The route covers six very different places, from Ribeiro Frio’s laurelwoods to the eastern coast at Ponta de São Lourenço.
- The $47.07 price is strong for a nearly eight-hour outing, since transport, insurance, and live commentary are included.
- Bring lunch or snacks if you want to save money, because food is not included.
Why this east Madeira tour works well
I see this as a good orientation day for Madeira. In 7 hours and 45 minutes, you get a quick look at the island’s high interior, north side, eastern tip, and south coast. You do not need to plan a route, compare viewpoints, or handle the drive yourself.
That matters in Madeira. The roads connect places that look close on a map but take time to reach. A guide also gives you context as you go, rather than leaving you to recognize every mountain, village, and bay on your own.
The tour begins between 8:30 and 9:00 in the morning. You can meet at the Monumental Experience on Estrada Monumental or use one of two central Funchal pickup points: the cable car station in the old town or the Rotunda do Infante. The outing returns to the same meeting point.
With a maximum of 18 people, this is smaller than a large coach tour. You should still expect a shared minibus, not a private car or a flexible custom trip. That trade-off keeps the price low while giving the guide a manageable group.
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Pico do Arieiro and the high mountain start

Pico do Arieiro is the first major stop, with about 20 minutes for views from one of Madeira’s highest mountains. This is the kind of opening that quickly shows why Madeira is known for steep terrain and sudden changes in elevation.
You will want to keep your first visit focused. The stop is short, so use it for the main viewpoint and photos rather than expecting a mountain walk. The tour gives you a look at the peaks without turning the morning into a full hike.
Weather matters here. Cloud can change the view quickly, and one outing had to miss the top because of an accident ahead. The guide, Luis, reportedly reversed with confidence, then rearranged the route and took the group to another place. That is a useful quality on an island where roads, weather, and traffic can affect the day.
The lesson is simple: treat Pico do Arieiro as a chance for scenery, not a guaranteed long mountain visit. If conditions block access, the value of the day depends partly on how well the guide adapts.
Ribeiro Frio brings forest and trout

The next stop is Ribeiro Frio, where the focus shifts from open mountain views to Madeira’s laurelwoods and a trout fish farm. You get about 20 minutes here.
The contrast helps make the route feel varied. Instead of repeating one viewpoint after another, the tour shows a different side of the island’s interior. The short time should be enough for a brief look around, but not for a long forest walk.
This is also a good place to listen to the live commentary during the drive. The guide explains the places as the minibus moves, then gives you time to look around at each stop. A useful point from the feedback is that the guide may remain with the vehicle during breaks. You should expect spoken information mainly in the minibus, followed by independent time at the stop.
The tour is offered in English. Do not book it expecting Italian commentary. One person had that expectation and found the language did not match what was available. The provider’s response made clear that Italian explanations are not offered, even though guides may speak several other languages.
Santana gives you the longest pause
Santana is the heart of the day for anyone interested in Madeira’s traditional architecture. The village is known for its triangular houses, an instantly recognizable local style that gives the stop a clear sense of place.
You get 1 hour and 30 minutes here, including lunch. That makes Santana the least rushed stop on the route, but it also creates the clearest question about pacing. If you want a proper meal and time to look around, the break is useful. If you eat quickly, you may feel that the stop runs longer than needed.
Lunch is not included. You can bring your own food, or stop for lunch or snacks during the break. For a budget-minded day, packing something is sensible. It also lets you spend more of the stop looking around instead of choosing a meal on the spot.
Santana is not presented as a guided walking tour. The format is more practical: the guide gets you there, explains the area during the drive, and gives you free time. You will need to explore the village on your own during the break.
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Miradouro da Portela opens the north
After Santana, the route reaches Miradouro da Portela for about 20 minutes. This viewpoint looks across the north side of Madeira, with views toward Porto da Cruz, Penha d’Águia, and part of Santana.
This stop is useful because it ties together places you have already seen. From one high point, you can understand the relationship between the village, the coast, and the steep interior. It is a classic short viewpoint visit: get out, take in the view, take photos, and return to the minibus.
You should not expect a long stop here. The schedule favors breadth over lingering. I like that choice for a first day on Madeira, but anyone who prefers slow photography or quiet time may wish for more minutes at the viewpoints.
Ponta de São Lourenço shows Madeira’s eastern edge

The 15-minute stop at Ponta de São Lourenço provides a privileged view toward the eastern peninsula, the north coast, and the south coast. It is another quick visit, but its position gives the route a strong sense of direction. You are no longer simply looking down from the mountains. You are seeing where Madeira reaches out into the Atlantic.
The short timing is the main limitation. This is not a hiking visit to the peninsula. You get a viewpoint and a broad coastal impression, not a full exploration of the area.
Still, it earns its place in the route. The tour has already shown you high peaks and inland forest. Ponta de São Lourenço adds open coastal scenery and makes the day feel like a cross-section of eastern Madeira.
Machico closes the route with history and a bay
The final stop is Machico, the island’s oldest town. You get about 30 minutes to see a town shaped by a broad valley that opens into a beautiful bay.
Machico works well at the end because it brings the tour back to a settled coastal town after the mountain and viewpoint stops. The pace is still brisk, but half an hour gives you more breathing room than the 15-minute coastal visit.
The stop also adds historical context. Madeira’s story is not only about peaks and sea views. Places such as Machico help connect the scenery with the island’s early settlement and town life.
As with the other breaks, the guide’s main commentary comes in the vehicle. You should use your own time in Machico to look around at the bay and town rather than expect a detailed guided walk.
How good is the guiding?

The guide can make or break a road tour, and Luis receives especially strong praise for this one. He is described as entertaining, well informed, and a very good driver. One account also notes that he speaks several languages, though Italian commentary is not part of the service.
The driving matters here. Madeira’s mountain routes demand care, and a guide who can respond calmly to an accident or blocked road protects the day’s value. When Pico do Arieiro became inaccessible, Luis adjusted the plan rather than allowing the outing to stall.
You should understand the guiding style before you book. Live commentary is included, but it is given in the minibus. At stops, the guide may stay with the vehicle while you explore independently. That suits you if you like a few facts on the road and freedom at viewpoints. It suits you less if you want a guide walking beside you at every stop.
Is $47.07 a fair price?
At $47.07 per person, this is a strong value for a nearly eight-hour tour. The price includes round-trip transport from central Funchal, insurance, and live commentary. It also saves you the cost and effort of arranging a full eastern-island route yourself.
The value is strongest if you want coverage. Six stops give you mountain, forest, village, viewpoint, peninsula, and town scenery in one day. A self-drive plan could offer more time at favorite places, but you would take on the route planning and road work.
Food is the main extra cost. Lunch and snacks are not included, though you can bring your own. Pack something if you want to keep the day inexpensive.
This is not the right value calculation for everyone. If you already have a car and prefer to spend hours at one viewpoint or walk a longer trail, a shared tour may feel too fixed. If you have limited time in Funchal and want a broad first look, the price makes good sense.
Who should book this excursion?
I would choose this tour for a first full day on Madeira, especially if you are staying in central Funchal and do not want to drive. It gives you a clear introduction to the east and helps you decide which places deserve a later, slower visit.
It also suits you if you like variety more than long walks. Most stops are short, and the schedule keeps moving. You will see much of the island, but you will not spend the day on a single trail.
The tour is less suitable if you want a private guide, a custom route, long photography sessions, or a full walking visit at Ponta de São Lourenço. The Santana lunch break may also feel too long if you prefer a fast meal.
The group limit of 18 keeps the outing more personal than a large bus trip. Most people can participate, and service animals are allowed. The activity is near public transportation, with pickup offered from central Funchal.
Booking, weather, and timing tips
Book with the language in mind: the tour is offered in English. Confirmation arrives when you book, and the normal start window is 8:30 to 9:00 in the morning. Check which of the central meeting points applies to you so you do not begin the day with a rushed transfer.
Give yourself flexibility around the weather. The experience requires good conditions. If poor weather cancels it, you are offered another date or a full refund. It also requires a minimum number of people, so a cancellation for that reason brings the same choice of another date or experience, or a full refund.
You can cancel for a full refund up to 24 hours before the start time. Changes or cancellations inside that window are not accepted for a refund.
Should you book the Go East Tour?
Book it if you want an affordable, well-packed introduction to Madeira’s eastern side, with transport, a small group, and a guide who can handle the roads and adjust the plan when needed. The mix of Pico do Arieiro, Ribeiro Frio, Santana, Portela, Ponta de São Lourenço, and Machico gives you real variety in one day.
Skip it if your priority is slow travel. The stops are timed, the commentary is mainly from the minibus, and Santana takes a generous lunch break. For most first-time visitors based in Funchal, though, the $47.07 cost is hard to argue with. Bring snacks, expect a brisk pace, and let the route introduce you to the island.
FAQ
How long does the Go East Tour last?
The tour lasts approximately 7 hours and 45 minutes.
Where does the tour start and end?
It starts at the Monumental Experience on Estrada Monumental, or at one of two central Funchal pickup points near the cable car station and Rotunda do Infante. It ends back at the meeting point.
Is lunch included?
No. Lunch and snacks are not included. You can bring your own food, and the tour stops for lunch or snacks in Santana.
What language is the tour offered in?
The tour is offered in English. Italian explanations are not provided.
How many people can join the tour?
The tour has a maximum of 18 participants.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the start time for a full refund. If poor weather or an insufficient minimum group cancels the tour, you are offered another date or experience, or a full refund.
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