Reviewed · MADEIRA NORTH COAST TOURS
Enchanting North – Full Day- Shared Tour
Madeira’s north coast is at its best when you stop treating it like a checklist. This full-day outing links Ponta Delgada, São Jorge, Santana, and Faial with forest roads, steep coastal views, village churches, and a short stop in the mountains. You get the scenery without spending your holiday wrestling with a rental car on unfamiliar roads.
I like the hotel pickup and drop-off, which makes a 9:00 am start simple, and I like the small-vehicle feel described by past participants, with some departures carrying only a few couples. The guides are another strong point: Ricardo, David, Lucia, and Roberto are all singled out for humor, island stories, careful driving, and, in Ricardo’s case, some off-road fun.
The main drawback is pace. Seven and a half hours sounds generous, but five stops, driving, lunch, and mountain roads leave limited time at each place. The tour can also carry up to 99 people, so ask about the vehicle and group size when you book if a quiet, personal outing matters to you.
Key points to know before you book
- The route covers the central north coast: You go from Ponta Delgada and São Jorge toward Santana and Faial rather than following the more common Porto Moniz route.
- Hotel pickup and drop-off are included: You do not need to arrange a separate taxi or find a meeting point.
- The vehicle may reach roads larger buses cannot: The experience includes 4×4 and off-road elements on some departures.
- Santana is the main pause: You have about 90 minutes for lunch and the famous thatched houses.
- Lunch is optional: A fish, meat, or vegetarian meal is available for €15 per person, but food and drinks are not part of the base price.
- The guides add much of the value: Ricardo, David, Lucia, Roberto, and Vítor are named in feedback for stories, language skills, humor, and safe driving.
Why this north coast route is worth your day

Many first-time Madeira outings head toward the island’s western end. That is understandable, but it can leave the stretch between São Vicente and Faial out of the picture. This tour focuses on that central and eastern section of the north coast, where villages, high viewpoints, ocean cliffs, vineyards, and mountain forest appear in quick succession.
I like this choice because it gives you a different sense of Madeira from the standard western loop. You are not simply racing from one famous photo stop to another. You get village details, a church interior, a traditional food stop, and views that change as the road climbs and turns.
The $67.99 price is reasonable for a full day that includes transport, a driver-guide, hotel transfers, and required insurance. A rental car could cost more once you add fuel, parking, and the stress of driving steep roads. You also avoid spending your evening researching roads and viewpoints.
Still, this is not a private tour. The advertised capacity can reach 99 people, even though some departures are described as carrying about three couples in a vehicle. That difference matters. If you want a close-knit outing, confirm the expected group and vehicle before paying.
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Ponta Delgada and its painted church ceiling

Your first stop is Ponta Delgada, a small north coast village with about 20 minutes set aside for its church. The highlight is inside: painted ceiling panels show everyday scenes in bright colors and varied artistic detail.
This is a short stop, so you will not have time for a slow wander through the village. Think of it as a quick cultural pause that gives the morning more texture than a string of viewpoints would. The church admission is free.
Twenty minutes is enough to look carefully at the ceiling, take a few photographs, and hear an explanation from the guide. If church art interests you, stay focused as soon as you enter. The group will need to keep to schedule.
The stop also shows why a guide can be useful here. A bare viewpoint tells you what Madeira looks like. A village church can tell you something about how local life has been shaped and represented. The supplied details do not promise a long historical talk, so expect a concise visit rather than a full museum-style explanation.
São Jorge and the north coast views

At São Jorge, you get about 10 minutes for scenery. That is brief, but the stop is designed for a quick look at some of the north coast’s strongest views.
The north side of Madeira is known for steep slopes dropping toward the Atlantic, and the route between São Vicente and Faial is especially dramatic. On a clear day, this is the kind of stop where you want your camera ready before the vehicle pulls in.
The limitation is obvious: ten minutes does not leave room for a walk. You will see the view, take photographs, and return to the vehicle. Weather also matters. Madeira can change from bright sun to cloud and rain quickly, especially as the road rises. Bring a light waterproof layer rather than assuming the morning forecast tells the whole story.
This is also one reason the tour works better for sightseeing than for hiking. You see several parts of the island, but you are not given long trails or free time at each stop.
Santana gives you time to eat and look around

Santana is the longest stop, at about 90 minutes. It is the practical center of the day, with time for lunch and a look at the town’s traditional thatched houses.
The houses are the visual signature here. Their steep, thatched roofs and compact form are easy to recognize, and they give you a chance to see a piece of Madeira’s rural building tradition rather than only its ocean views. You should make these houses a priority before settling into lunch.
Lunch is not included in the $67.99 price. You can choose to arrange your own meal, or select the optional lunch for €15 per person, with fish, meat, or a vegetarian choice. Alcoholic drinks are excluded.
That price is useful if you want a set meal without spending time choosing a restaurant. The meal has been described as a good-quality, good-value part of the day, but you should still treat it as an option rather than a reason to book the tour. If you have dietary needs, ask what the vegetarian choice includes before departure.
Ninety minutes is a sensible amount of time, but not a lot if you want both lunch and a relaxed look at the houses. I would take photographs first, then eat. Groups often lose time when everyone sits down immediately.
Santana is also where the tour feels most balanced. You have something to see, something to eat, and a little freedom within an organized day. You are not being hurried through a five-minute photo stop, but you are not left with half a day either.
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Faial Fortress and the wide Atlantic view

The Faial Fortress stop lasts about 15 minutes and looks toward a broad sweep from the Penha de Águia promontory to the Ponta de São Lourenço peninsula.
The name can sound as if you are visiting a major preserved military site, but the supplied schedule emphasizes the view more than an extended fortress visit. Plan for a short scenic stop, not a long history lesson or a detailed walk through fortifications.
This is a good place to understand Madeira’s shape. You can connect the dramatic rock of Penha de Águia with the long reach toward Ponta de São Lourenço, one of the island’s best-known eastern forms. The view makes more sense when you have already spent the day seeing the north coast from lower roads and village viewpoints.
Again, the clock is the constraint. Fifteen minutes should cover the main viewpoint, but it will not suit you if you want to explore every path or wait for perfect light. Keep your walking shoes on and be ready to move when the guide calls the group back.
Ribeiro Frio and the indigenous forest
The final listed pause is a short comfort break at Ribeiro Frio, described under the Poiso stop. You get about 10 minutes in the middle of Madeira’s indigenous forest.
This is not a major forest walk. It is a chance to stretch, use facilities, and take in a cooler mountain setting after the coastal stops. The contrast is useful: in one day, you move from church art to cliff views, from Santana’s village houses to the island’s wooded interior.
Because the stop is short, do not expect a full levada walk or extended time among the trees. The tour’s focus is a broad look at the north, not a dedicated hiking excursion.
The forest can also be cooler and wetter than Funchal. Dress for changing conditions, especially if you are sensitive to wind or rain. The outing operates in all weather, although poor conditions can lead to a cancellation and the offer of another date or a full refund.
The 4×4 element and the people behind the wheel
The strongest personal touch comes from the driver-guides. Ricardo is associated with off-road driving, videos from the route, and plenty of information about the island. David is described as combining facts with humor. Lucia is noted for speaking several languages and for confident driving, while Roberto is praised for being friendly, lively, informative, and careful.
Vítor is also named as a guide who explains the places along the route and adds stories during the drive. The company may assign a multilingual guide, which helps if your group includes different nationalities.
The vehicle appears to be a 4×4 or Land Rover on some departures, and the off-road sections are part of the appeal. A smaller vehicle can reach roads that a large coach cannot, and that can produce more unusual views. It also makes the drive itself part of the experience rather than dead time between stops.
You should keep expectations in check. The tour is not sold as a dedicated off-road adventure, and the supplied itinerary does not specify how much time is spent away from paved roads. Think of the 4×4 element as an added bonus within a north coast sightseeing day.
The guides’ driving matters just as much as their commentary. Madeira’s roads can be steep and winding, so a calm driver is valuable. The feedback attached to this outing repeatedly highlights safe, careful driving along with humor and useful information.
Timing, comfort, and group size

The tour starts at 9:00 am and lasts about 7 hours and 30 minutes. Pickup and drop-off at your accommodation are included, which removes one of the least pleasant parts of an early organized excursion.
Your day includes roughly 20 minutes at Ponta Delgada, 10 minutes at São Jorge, 90 minutes in Santana, 15 minutes at Faial, and 10 minutes at Ribeiro Frio. The remaining time is spent on the road, with the driving itself providing much of the scenery.
That schedule is active but not punishing. You will get out several times, yet you will also spend long stretches seated while the vehicle climbs through Madeira’s mountain roads. If you suffer from motion sickness, prepare accordingly. The tour information does not promise special seating or medication, so bring whatever personal remedy you normally use.
The listed maximum is 99 people, but that figure may describe the overall departure rather than every vehicle. Some people have experienced the outing in a much smaller group of around three couples. Ask the provider whether your booking will be in a shared 4×4, a larger vehicle, or several vehicles.
Children must be accompanied by an adult. Most people can participate, but the supplied information does not give specific details about wheelchair access, child seats, or mobility limitations. Contact Madeira Mountain Expeditions if any of those points affect your booking.
Is $67.99 a good deal?
For a full day, the price is strong. You receive accommodation pickup and drop-off, a driver-guide, transport, and insurance required by Portuguese law. The route also saves you from renting a car and planning a difficult chain of roads.
The value is highest if you want to see a lot without driving. You get five planned stops, a guide who can explain the island during the journey, and an optional €15 lunch. You also have a chance to see villages and viewpoints that may not appear on the most common western route.
The value is lower if you want long walks, quiet time at each viewpoint, or a private itinerary. The stop lengths are fixed, and the shared format means the day follows the group’s pace. Lunch, drinks, and alcoholic beverages add to the final cost.
I would also compare the route with your other Madeira plans. If you already have a full day planned for Santana, Faial, and the north coast, this may repeat much of your sightseeing. If you are staying in Funchal and have not arranged a car, it fills a useful gap.
Who should book this outing?
I would choose it for a first Madeira visit when you want a broad look at the north without making driving the center of your holiday. It suits couples, solo visitors, and families with older children who enjoy scenery, short stops, and local stories.
It is also a good match for anyone who likes a little adventure but does not want a full day of rough off-road travel. The 4×4 format and smaller vehicles can add character, while the itinerary still includes ordinary sightseeing and a proper lunch break.
I would hesitate if you need a slow, accessible day with long periods of sitting in one place. The roads are winding, the schedule is fixed, and the short viewpoints may feel rushed. Hikers should also know that this is not a trail-based excursion.
Free cancellation is available up to 24 hours before the start time for a full refund. Changes or cancellations inside that window are not accepted, and no refund is provided. Since the outing requires good weather, a weather cancellation brings the choice of another date or a full refund.
Should you book the Enchanting North tour?
Book it if you want a well-priced north coast overview with transport handled for you, especially if a rental car feels like more trouble than it is worth. The strongest reasons are the central north route, the scenic variety, and the driver-guides who add humor, local stories, and confident driving.
Before booking, confirm the expected group size and vehicle. If you get a small 4×4 with a guide such as Ricardo, David, Lucia, or Roberto, the outing can feel personal and lively. If the departure is much larger, expect a more standard shared excursion.
For most visitors, the combination of Ponta Delgada, São Jorge, Santana, Faial, and Ribeiro Frio offers a useful and enjoyable day. Just bring weatherproof clothing, budget for lunch if you want it, and accept that Madeira’s best views sometimes come with a tight timetable.
FAQ
What time does the tour start?
The tour starts at 9:00 am.
How long does the experience last?
The tour lasts approximately 7 hours and 30 minutes.
Is hotel pickup included?
Yes. Pickup and drop-off at your hotel or accommodation are included.
Is lunch included in the price?
No. Lunch is optional and costs €15 per person, with fish, meat, or vegetarian choices. Food, drinks, and alcoholic beverages are not included in the base price.
Which places does the tour visit?
The route includes Ponta Delgada, São Jorge, Santana, the Fortress of Faial, and Ribeiro Frio, listed in the schedule under Poiso.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the local start time. Cancellations or changes made less than 24 hours before departure are not refunded or accepted. If poor weather causes the operator to cancel, you can choose another date or receive a full refund.
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